BeReal Groups: How to Build Authentic Communities on the Platform

BeReal has carved out a niche in the crowded social media landscape by prioritizing authenticity over polish. As more users crave real connections, the concept of BeReal groups has grown from a simple curiosity into a genuine way to organize communities around shared interests, locations, and daily rituals. This article explores what BeReal groups are, why they matter, and how to find, create, and manage these communities in a way that stays true to BeReal’s spirit while delivering real value to members.

What BeReal Groups Are and Why They Matter

BeReal groups are collections of BeReal users who come together under a common theme—such as a neighborhood, hobby, workplace, school, or cultural interest. Unlike public feeds that emphasize volume and popularity, BeReal groups focus on meaningful interactions, timely moments, and supportive dialogue. In a BeReal group, members can share real-life snapshots within a shared context, respond with honest feedback, and participate in conversations that deepen relationships beyond the occasional viral post.

The appeal of BeReal groups lies in three core benefits. First, they create a ready-made community where members understand each other’s circumstances and priorities. Second, they encourage accountability to keep posting, but in a way that stays aligned with BeReal’s ethos of spontaneity. Third, they offer a safer space for localized discovery—neighbors, colleagues, or classmates who can offer recommendations, support, and collaboration opportunities. For brands or creators, BeReal groups can also function as niche communities that cultivate loyalty and user-generated insight, always grounded in authenticity rather than curated perfection.

How BeReal Groups Enhance Everyday Interactions

Groups on BeReal don’t just aggregate people; they shape everyday experiences. A BeReal group can turn a casual meetup into a recurring activity, trigger shared challenges, or coordinate group responses to local events. For example, a neighborhood BeReal group might organize weekly photo prompts from a park, a book club BeReal group can spark quick literary prompts, and a project team BeReal group can streamline informal check-ins and milestone celebrations.

To maximize the value of BeReal groups, encourage members to contribute in ways that feel natural to the platform’s format. Prompt members to share “BeReal moments” that reveal genuine aspects of daily life, rather than polished highlights. Offer light rituals—such as a monthly theme, a casual photo prompt, or a short, friendly Q&A—that keep participation steady without turning the group into a burden or a source of stress.

Finding and Joining BeReal Groups

Open the BeReal app and navigate to the Groups tab or its equivalent in your version of the app.
Browse recommended groups based on your location, interests, and network connections. Look for clarity in the group description—healthy groups are explicit about purpose, guidelines, and privacy settings.
Join groups that feel welcoming. Some groups require admin approval; be prepared to introduce yourself briefly and explain why you want to participate.
Engage early and respectfully. A short intro post or a friendly comment on a shared moment can set a positive tone and encourage others to participate.
Respect privacy and boundaries. If a group emphasizes private sharing, avoid sharing screenshots or content outside the group without consent.

As you explore BeReal groups, pay attention to the group norms and the tone of conversations. Groups with clear guidelines, active moderators, and a focus on constructive, authentic interactions tend to deliver a better experience for members and sustain engagement over time.

Creating Your Own BeReal Group

If you can’t find a BeReal group that matches your interests, consider starting your own. A well-run BeReal group can become a valuable hub for like-minded individuals and a platform for steady, genuine interaction.

Define a clear purpose. What is the group about? Who is it for? What kind of BeReal moments do you want to spotlight?
Set simple guidelines. Emphasize kindness, respect, and privacy. Decide how content will be shared and whether members can invite others.
Choose responsible admins. Delegating moderation duties helps maintain a healthy environment and keeps conversations on track.
Establish a posting cadence. A regular schedule—such as weekly prompts or monthly themes—gives members something to look forward to without feeling overwhelmed.
Promote constructive engagement. Encourage questions, shout-outs, and supportive feedback rather than competitive posting.

When creating a BeReal group, you’re not just building a space for posts; you’re shaping a culture. Focus on inclusivity, accessibility, and a clear value proposition so people feel motivated to participate rather than drift away.

Best Practices for BeReal Group Engagement

Engagement is the lifeblood of any BeReal group. Here are practical strategies to keep the group active and authentic over time.

Lead with authenticity. As a member or admin, model the behavior you want to see: honest, imperfect moments that invite conversation rather than vanity posts.
Use prompts strategically. Rotate prompts that suit different personalities and schedules. Short, low-pressure prompts often generate higher participation than long tasks.
Acknowledge contributions. A simple reply or a like on a post can boost visibility and encourage others to share more.
Foster inclusivity. Encourage new members to introduce themselves and ensure everyone has a chance to participate, especially quieter members.
Keep conversations on track. Gently guide discussions back to the group’s purpose if posts start to drift toward unrelated topics.

Remember, the most successful BeReal groups balance spontaneity with a sense of belonging. They celebrate fresh moments while maintaining a sense of shared space that members respect and protect.

Privacy, Safety, and Etiquette in BeReal Groups

Privacy and safety should be top priorities in any BeReal group. The platform’s emphasis on real-life sharing makes it crucial to establish trust and clear norms around information sharing.

Be transparent about data. Clarify what is shared publicly within the group and what remains private. If in doubt, default to privacy and avoid sharing sensitive information.
Moderation matters. Appoint moderators who are fair and consistent. They should handle conflicts promptly and uphold the group guidelines without bias.
Consent is essential. Avoid reposting or sharing a member’s BeReal moment outside the group without explicit permission.
Address conflicts promptly. Have a quick, respectful process for handling disagreements or harassment—and involve admins when necessary.
Accessibility considerations. Use inclusive language and provide accommodations for members with different time zones or accessibility needs.

By prioritizing privacy and etiquette, BeReal groups can become trusted spaces where members feel safe to express authentic moments and engage in meaningful dialogue.

Content Strategy for BeReal Groups

A thoughtful content strategy helps BeReal groups stay vibrant without feeling forced or stale. Consider these angles when planning posts and prompts.

Theme rotation. Switch between location-based prompts, activity-based prompts, and mood-based prompts to cover different angles of daily life.
Local resonance. Tie prompts to your group’s geography or community events to increase relevance and participation.
Member-led initiatives. Invite members to propose prompts or host mini-challenges, giving everyone a stake in the group’s vitality.
Quality over quantity. Prioritize thoughtful posts that invite conversation rather than sheer volume of content.

Effective BeReal groups maintain a rhythm that feels natural. They avoid over-monetization, excessive self-promotion, or irrelevant content, which helps preserve trust and long-term engagement.

Common Pitfalls and How to Avoid Them

Even well-intentioned BeReal groups can stumble. Here are common errors and practical fixes:

Overmoderation or undermoderation. Too much control stifles creativity; too little control invites conflict. Establish clear guidelines and adjust as needed.
Public shaming. Avoid posts that single out members or share sensitive moments without consent.
One-way posting. Create opportunities for dialogue, not just broadcasts. Encourage replies and community challenges.
Neglecting new members. Welcome newcomers with a brief intro prompt or a welcome thread to integrate them smoothly.

Anticipating these issues and applying thoughtful governance helps BeReal groups grow in healthy, sustainable ways.

What the Future Holds for BeReal Groups

As BeReal continues to evolve, groups are likely to become more dynamic and integrated with other features, such as advanced moderation tools, richer privacy controls, and more robust discovery mechanisms. The core appeal—the ability to share authentic, everyday moments within a trusted circle—will remain the cornerstone of BeReal groups. For individuals and communities alike, the opportunity to foster genuine connections in a digital age is powerful. By focusing on clear purposes, strong moderation, and inclusive engagement, BeReal groups can deliver consistent value and become a lasting part of people’s online lives.

Conclusion: Embracing Authenticity through BeReal Groups

BeReal groups offer a practical pathway to meaningful online interactions that feel grounded in real life. Whether you join an existing BeReal group or build your own, the emphasis on authenticity, privacy, and mutual respect helps transform casual posts into enduring relationships. By following thoughtful engagement practices, prioritizing safety, and maintaining a clear purpose, you can contribute to BeReal groups that people actually look forward to being part of. In a digital world that often rewards polish over honesty, BeReal groups remind us that genuine moments—and the communities that share them—are what truly connect us.